Trim: 8.375" Safety: .6875" Safety: .6875" Trim: 8.375" Trim: 10.875" Safety: .4375" You know it s coming. You know the history of this place. You re going to get at least one of those how-did-theydo-that moments that will stick with you for the rest of your days. When it happens, your face will grow wide with wow. Your neck hairs will stand on their tippy-toes. You ll look around for validation of what you just saw and that s when you ll see you re not alone. All those people around you will be just as ecstatic and bewildered as you are. And with that, you and those strangers will have been fused together. Forever in your memory of that moment. Might as well introduce yourselves now. A nice way to start is over some ice-cold Heineken Premium Lights. PROUD SPONSOR OF THE Enjoy Heineken Light Responsibly. 2008 Heineken USA Inc., White Plains, NY Safety: .4375" Trim: 10.875 JOB TITLE CLIENT FILE OFFICE ECD USAGE HKNPMLM08089 US Open Program Ad Heineken HKNPMLM08089_ James Blake US Open USA Portland Jelly Helm/Steve Luker CD AD CW SA SM PM Mike McCommon M Carroll Ian Fairbrother M Carroll Michael Frediani Stacy Grogan AE AB PHOTO ILLUS DESIGN COLOR Meredith Hatten Natalie Flemming Getty n/a n/a Peter Lindman PUB ISSUE BLEED TRIM SAFET Y DMA X US Open 2008 Program n/a 8.625" x 11.125 8.375 x 10.875 7 x 10 300 One time use only, U.S. Open Program ad. Run dates 8/18 9/6.